This is a collection of projects I created during my Digital Communication Management program. Each one reflects my growth in strategy, storytelling, and clear communication across multiple platforms.
ADs and Posters
Tools used: Photoshop, InDesign
Tools used: Photoshop, InDesign, Canva
Typography
Video content
Animation Video – Belong App
YouTube Vlog – A Day in the Park
Short-form Videos
Strategic ideas
Urban Roots London — Pitch Deck
Developed “This Is Your Food Too,” positioning urban farming as community-owned. Used inclusive storytelling + impact stats to mobilize three audiences with distinct CTAs (donate, volunteer, visit markets). Visual direction emphasized access, sustainability, and belonging. (Use this exactly under your UR pitch section.)
Spotify Gen Z Ad — “The Vibe You Needed”
Co-created a culture-forward concept showing Spotify as an emotional companion for Gen Z in India. Blended authentic local textures (public transport, markets) with raw, scroll-stopping visuals across Reels/Shorts/TikTok; mixed original and found footage to keep it honest, relatable, and platform-native.
Social Media Campaign — Fanshawe DCM
Built a multi-platform campaign (Instagram, TikTok, LinkedIn, Facebook) to attract prospective students and signal credibility to employers. Combined trend-led reels, BTS storytelling, and an SEO keyword plan; proposed partnerships (LinkedIn Learning, Behance) to expand organic reach; and set a metrics framework prioritizing engagement → inquiries → conversions.
Social Media Calendar (Uber Eats) — Highlight for Portfolio
Designed a 2-week calendar using the 80/20 rule (80% engage/inform, 20% promote) and a Saturday Eats Asks series. Key beats included: World Nutella Day (Feb 5) engagement, National Chopsticks Day (Feb 6) humor post, Poutine facts carousel (Feb 8), Super Bowl game-day promo (Feb 8), National Pizza Day (Feb 9) with 20%-off + poll, Valentine’s Day threads (Feb 12/14), and a Feb 15 Subway UGC-style reel + Uber One promo.